One of the inherent qualities of a very good blog or website is none other than speed. This is because, in this day and age of shorter attention spans and fast Internet access, website visitors are more likely to just move on if things are not moving fast enough for them. This is why it is very important, therefore, to employ web caching for your blog or website.
So what is web caching? In a nutshell, web caching works by storing web objects closer to the website visitor’s location. This, in turn, allows website files to load faster, making the website also move quicker.
Why is this important? First of all, it enhances the user experience. Everybody loves a fast website, after all. On average, websites are supposed to load within 2 seconds. Anything slower than that is likely to be abandoned. It’ll take a very patient and committed website visitor, indeed, to hang around for far longer than that.
Next, conversion rates are generally higher with faster websites. This is because having a faster website encourages people to stick around and devour your content, which, in turn, gives them access to whatever it is you are offering.
Lastly, you will probably be surprised to know that faster websites tend to rank higher in search engine rankings. Google considers site speed as a huge factor in determining rankings.
Now, while web caching offers a lot of benefits for the end-user, it also has other awesome benefits. By web caching, your servers will be able to accommodate a higher volume of traffic because the load is significantly reduced. This also means that bandwidth needs are lower, so costs are subsequently lower, as well. Indeed, everybody benefits with web caching!
The best way to set up your WordPress blog or website for web caching is by using a plugin like W3 Total Cache. We like W3 Total Cache because of its bevvy of customizable options.
You can simply install W3 Total Cache by doing a quick search under the Add New plugin option in WordPress. You will then have a new menu item on your WordPress dashboard called “Performance.” From there, here are some recommended settings:
- Enable “Page Cache.”
- For “Page Cache Method”, choose “Disk:Enhanced.”
- Enable “Browser Cache.”
- Check everything EXCEPT “Do not process 404 errors for static objects with WordPress.”
That is all you need to start using W3 Total Cache. There are, of course, more settings available, so make sure to go over them to see if there is anything else that you need. Or you can just keep them on their default settings.
Either way, it works!